Alex doing a photoshoot with Darren Tieste for his book – The Beauty Book for Brain Cancer – a celebrity fundraiser for brain cancer research and awareness that was published in 2011.
THE BEAUTY BOOK for Brain Cancer is a 312-page hardcover collectable coffee table book featuring over 120 celebrities, musicians and top models including Scarlett Johansson, Amy Adams, Hugh Jackman, Justin Bieber, Miranda Kerr, Dianna Agron, Zoe Saldana, Chris Evans, Miley Cyrus, Eva Longoria, Jessica Alba, Kim Kardashian, Emily Blunt, Justin Timberlake, Fergie, will.i.am, Gerard Butler, Kate Bosworth, Channing Tatum, Chris Hemsworth and Rosario Dawson. Royalties raised from book sales will be donated directly to Brain Cancer via two charities SNOG (Australia) and Headrush (US).


Alex is wearing a navy striped shirt by Paul Smith, navy tie by Givenchy, white silk blazer by Gucci, white cotton draw string trousers Leonardo Aguirre.
Our edit of the book page with Alex:
We have lost so many great people to this terrible disease, anything I can do to help further research or support the cause is a privilege – Alex O’Loughlin
This picture from the shoot was used for Cosmopolitan AU in June 2010, and although the cancer awareness book was released in 2011, we presume that the pictures were all taken in the latter part of 2009 or the beginning of 2010.