What does it all mean? #AlexOLoughlin Signs With Atlas Artists and Former Agent John Burnham

Wonderfully interesting news we got yesterday about Alex signing with John Burnham and Atlas Artists and Atlas Literary.
The most significant fact of it all is, that it shows Alex is still in the storytelling business.
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Just to confirm –  the details of this new development were already updated on IMDB on 19 April – so it is kind of old news already. On there, John and Atlas Artists is listed as Manager and Talent agent for Alex, but it seems that UTA will also still act as Talent Agent for him until otherwise stated.
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Let us dissect yesterday’s article and maybe get some more from it than just what one might think – and maybe better clarify things for the future.
Remember it is just looking at what we have seen and adding up to what it might mean – it might be right or wrong. We are just debating some facts.
Therefore this is not a rumour or facts we are stating – but just a mention of different things we know – and combining the information.
Article info combined with definitions with links in blue:
  • Former top ICM talent and literary agent John Burnham,

What Is a Literary Agent?

A literary agent is a person who represents the business interests of writers and their written works. Agents work with new writers and bestselling authors alike, acting as business-minded intermediaries between creatives and book publishing houses, film producers, and theatrical or film producers. Agents generally are paid a fee of between 10 and 20 percent of sales that they help negotiate on behalf of the writer they represent.

  • who left earlier this month to become a manager and partner at Atlas Artists and Atlas Literary,

In the article about this move to Atlas Artists and Atlas Literary, it is noted as a subsudiary of Atlas Entertainment. – an American film financing and production company.

  • has signed Alex O’Loughlin as a client.
  • This marks a reunion for the duo. Burnham represented O’Loughlin for years as an agent and facilitated the actor’s casting as the lead of CBS’ Hawaii Five-0 reboot, which ran for 10 seasons.

We think he might have done a great job with this last one. The one that negotiated his last job might be best aquipped to do it again. 😀

  • Soon after the Hawaii Five-0 pilot had been picked up to series in 2010, O’Loughlin left ICM to follow Chris Hart, who had been an agent on his team, to UTA.

Not sure why this happened, but Alex must have had his reasons for doing so at the time.

  • The actor, who most recently did not have a manager, continues to be repped by UTA.

It seem that Alex was functioning without a Manager for a period of time and only made use of a Talent Agency. From this and from the IMDB listing it looks that although Atlas Artists and John will be Alex’s new Manager and Talent AgentUTA will also still be a Talent Agent for him as well.

  • The Hawaii Five-0 alum joins a long list of Burnham clients who stayed with him in the transition to management and followed him to Atlas Artists.

Seems that John have a lot of loyal clients and at the moment there are 37 of them, including Alex. Nearly all of them are Actors who are also listed as Writers, Producers and Directors and only 1 who is listed as an actor only and one as writer only.

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Let us look at the different definitions and roles of Actor Representatives:


An agent is responsible for helping an actor find work and for negotiating the terms of their employment. For example, the agent keeps his eye out for roles that would be suitable for the actor and contacts the casting director to arrange auditions. Once a director hires an actor, the agent will help negotiate the contract and make sure the terms and conditions of the contract are met. The actor will have a legally binding contract with the agent, allowing the agent to negotiate on their behalf. Agents are usually paid a percentage of the actors’ fees for each job, generally between 10 to 15 percent. In California, agent fees are limited to 10 percent of an actor’s earnings.


A manager provides career guidance and advice. Managers may also provide financial and legal advice, if they are qualified to do so. While agents may have hundreds of clients, managers generally have only a few clients and spend more time with each one. A manager’s duties are far-ranging and may include advising the artist on what jobs to take, helping them to market themself, organizing advertising and publicity, advising on how to develop their talents, making travel arrangements, and advising on how to manage their income. Managers generally earn between 15 to 20 percent of the artists’ total income.


A publicist helps to manage an artist’s relationship with the media. This may include arranging interviews with journalists; making press announcements on their behalf; organizing your blog, Twitter posts or other social media; helping them to gain publicity; arranging for public appearances, and advising on how to avoid unwanted publicity. Publicists often work for agencies and are generally paid a flat fee rather than a percentage of the artists’ income. Some publicists work on retainer, whereby the publicist earns a monthly fee for a set amount of work, such as 20 hours a week.

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In Summary

Looking at all these facts and joining it with the knowledge that Alex mentioned 3 scripts in his interview with Pac Bleu in Nov 2020, we might conclude that John will not only be Alex’s new Manager but might also be better equipped to guide him in his endeavor as a writer because of his credentials as Literary Agent.

If Alex is focussing on writing, we can only hope that he will also star as an actor in whatever he writes ……… and we can only hope that whatever happens, happens soon! But soon does not mean we will see him in something soon, because unfortunately, the wheels of the entertainment industry turn slowly and take time.

As I wrote on a previous occasion it will be a long time before whatever gets made will be available for us to see.

You can read my thoughts about it here: #AlexOLoughlin – To Shine 

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Filed under Alex O´Loughlin

31 responses to “What does it all mean? #AlexOLoughlin Signs With Atlas Artists and Former Agent John Burnham

  1. Tanya Long

    I will be glad to see Alex O’ Loughlin whenever he comes out in anything. I just miss seeing his handsome face. Love you Alex.

    Liked by 3 people

  2. lindae5o

    Interesting analysis, Foyeur. It seems that Atlas Artists could be beneficial for Alex, no matter which career path he might take. I hope we get at least a hint of something happening soon. Regardless, you’re right that we have a long wait ahead of us.
    One thing I hope for from Alex, much further into his career, if he continues, is an autobiography, or a memoir.

    Liked by 4 people

    • I agree. An autobiography or memoir would be awesome. He is a good, interesting, intelligent man and has grown so much over the years.

      Liked by 2 people

    • Yes, they would be great for him all around. I was just wondering why he went with them and that is why I made the writing connections. It could be right or wrong as I say. But at least with an experienced manager, Alex will have good guidance in whatever he wants to develop his career into.

      Liked by 3 people

  3. amytemple9815

    Good to hear about the update. As a writer myself, I can personally testify that it can take some time for any final work to be released. Alex is very talented and I am so happy to hear that he has made plans to keep on working.

    Liked by 2 people

    • Autismmumma12

      I am also a writer, and its a huge tiring job.
      I have had one novel published and most writers think that once its published the job is done but it isn’t.


  4. Interesting analysis. It just seems to mean that Alex is ready to move on again and probably that he developing his career now including acting, directing, writing. 🙂 We will see, what he is going to do in the future and how much time it takes for him to be on a new project. Alex is a highly talented man and I´m looking forward for what he´s going to do in the future.

    Liked by 3 people

  5. Cassiopea 1000

    Thank you for the analysis, FOYeur. I didn’t know that so many people were involved in an artist career (agent, manager, publicist).

    After your analysis, I understand that Alex wants to stay in the business show, but that could be as an actor, writer, or director. Or he might want only to write a book and have it published. Or write storylines (or scripts or whatever the right term is) and play in them or not. Or write and direct without acting. The possibilities are many!

    Though whatever he does will be welcome, I hope we’ll see him on screen. I keep remembering that he has said many times that what he liked was to tell stories [as an actor], so there’s hope.

    BTW, does an artist have to hire specifically a publicist, or does the agent take care of this? I think that whatever Alex wants to do, it’s about time that he starts to promote himself. The line between stardom and being a guest artist is very thin. And that’s not what we want for our Alex, although if this is what he wishes, amen to that. I say it reluctantly but amen to that.

    Liked by 2 people

    • Please don´t get me wrong. I kind of feel the same way. But he always said, he went to acting school not to leading man school,. As much as I want to see him in leading roles and as often as possible on screen, as you wrote, I think, he should do what he thinks is right for him. He can´t do lead roles, write, direct, have a family life and take the rests he needs on a 24h day. That´s just not possible. I really hope, we will see him again as an actor, But he has to do what he wants to do. And if that means, he is doing guest roles, so be it. 🙂


    • There are even more reps for artists. Most writers also have legal reps.

      Sometimes a Talent Agency will also have publicists to handle their clients publicity – but Alex is with Independent Public Relations. His rep there is not overly friendly.
      Not sure what she is supposed to do for him – but in my opinion, she is not doing much. So I agree with you on that.


  6. He planning to coming back to USA show with miss him


  7. CassG

    I am just happy that he will again be putting his talents to work in whatever capacity he chooses. Seeing his presence on screen either big or small is certainly my choice of preferences but whatever path he chooses I wish nothing but the best for him. He’s worked hard and well and he certainly has a lot to offer so bring it on Alex!!!!!😊🤗

    Liked by 3 people

  8. I am happy for Alex. It would be nice to see him again!!

    Liked by 4 people

  9. dottipleitgen

    This is good news! Whatever Alex does, I’ll be a fan and supporter of this awesome actor, writer, producer and director.

    Liked by 1 person

  10. KathySR

    I HIOPE this announcement means that we’ll see Alex do wonderful work as an actor as well as a writer, and maybe as a director and producer, in the near future. He got the writing and directing bug on FIVE-O. IMO I don’t expect Alex to write his biography. But I could be wrong! He’s a modest, down to earth, no BS, regular kind of guy. We’ll just have to wait and see.

    Liked by 2 people

  11. Ah, the moment I read literary agent I thought “writing has him hooked” and I totally understand that. If you’ve got a story in your head you NEED to get it out or it drives you crazy.
    If he writes somes scripts I hope he stares in them as well, if he writes a book, hey, I’m buying. And I sincerly hope there will be an audio book. For reasons. Sigh.
    All this takes time, as FOYeur mentioned, but I am looking forward to some nice pics from set, as a director, actor, whatever. And I am pretty sure that those things he intends to write, to develop are for sure no romantic comedies. There will be drama and I hope he plays a *insert dramatic Vincent Price voice here* : MUUUUURDERER.
    (A memoir or an auotbiography as awesome as it would be I don’t think that something like this is in his genes. He doesn’t think about himself as so important to do so…)

    Liked by 3 people

    • I was a bit slow the catch it (the Literary Agent part) – was too excited about the news that he is still around. Only when I realised that he is also staying with his old agent, did the difference of it make sense to me.


    • I think he might do something about himself, if he thinks the message of it can mean something to others. Not to boost an ego, but to tell a story of defying the odds …

      Liked by 1 person

      • That´s exactly what I´m thinking. I can only talk about myself, but reading what he told about himself over the years and watching him grow as an artist and person (as far as we can witnesst) and hearing a bit about his mindset inspires and motivates me on a personal level. I think, he is an interesting and honest man and has so much to offer to people as a role model if he likes it or not. 😉

        Liked by 1 person

  12. Cassiopea 1000

    Agreed. If he ever wrote his memoirs or autobiography, I don’t think it would be the classical “I was born in Canberra bla bla…”. He is too young for that. I’ve read a few autobiographies [allegedly] written by young celebs full of themselves, with no real life behind them, spread their memoirs as if they were résumés. What else? They have no background, no interesting experiences, nothing.

    I don’t think Alex would go for that. But, as FOYeur and antjekreuz have pointed out, he is an inspirational, interesting person, whose life has not always been all peaches and cream, and I think that if he thought that he could help others by writing them, he just might consider the matter. Of course, I don’t believe for a second that he’ll ever think of himself as a role model or as someone so awesome that he must share his life, or parts of his life to help others. He’s much too humble for that!

    But if he writes, I buy. If he acts, I watch. If he does an audio book, I listen. If he asks me to have a Long Board with him in HNL, I go. As simple as that!

    Liked by 2 people

  13. Debra Pearce

    I wonder if Alex still thinks of himself as an Aussie, I’d like to think that Australia still holds a special place in his heart & yes, I am a very proud Aussie & a fan of ‘Aussie Alex’.
    I too am looking forward to seeing what new developments Alex has in store for us, whether it be an acting role, writing or directing, only time will tell.
    Wishing Alex & his family all the very best & looking forward to his next endeavours.

    Liked by 3 people

  14. I wonder if it´s possible to “forget” where you came from? Esp. when you had no choice then to emigrate to another country where people are much different from your own people. When you read or hear Alex´s Australian interviews you realize how much more he opens up because people there really want to hear what he (honestly) has to say. I can´t and don´t want to speak for Alex but I´ve been to Los Angeles twice for only a couple of weeks but the first thing I noticed was that people there are not open the way we Europeans – and probably Australians too – are used to. I tried to have a “normal” conversation and noticed immediatelly that people don´t want to open up. And probably even more so in Hollywood where people have to put up an image. You just can´t be yourself. Plus most of Alex´s family lives in Australia. He often told he loves Hawaii and he has found a home and a family there and that´s wonderful. And he certainly adapted to the life he is living now. But I think, when you have ties on both continents you´ll always have a special place in your heart for the place you come from. Just my 2 unasked cents. 🙂

    Liked by 2 people

  15. paulrita

    Mr Alex O’LOUGHLIN if you receive this if possible please 🙏 please 🙏 could you email 📧 me ASAP when you get time please 🙏

    Liked by 1 person

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