O’Loughlin is refreshingly irreverent about his new status as a heartthrob as well.
Despite those ubiquitous billboards, he is convinced he is safely hidden behind Mick St John.
“It doesn’t look like me!” he laughs.
“It doesn’t even look like Mick! Between the wind machine blowing my hair around and the retouching, it looks nothing like me.”
– Alex O’Loughlin, Watch Magazine, April 2008